Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to understand the users and their behaviors on the organization's website, social media and mobile apps. This course is intended to provide an insight on the digital analytics process and present the steps to define and select metrics that support organizational strategic goals and measure digital success. This course teaches how to use some of the most significant digital analytics tools such as Google Analytics, Facebook Insight or Twitter Analytics. Students will develop skills in the use of these tools, including advances settings, user segmentation, content testing, report automation and dashboard creation. The course covers the entire process, from how to collect data from different platforms to analyze and visualize the date. There is an important practical component where students conduct exercises on how to extract and interpret data to make changes to a website, app or social media activity. Examples are presented to illustrate how to use the different analytics reports in order to provide insights, inform strategy and provide evidence to help the decision-making process.
The courses are offered January 16, 2024 to May 7, 2024.
The School of Information at Pratt Institute is a graduate school based in Manhattan enrolling 292 students across masters programs in Library & Information Science, Information Experience Design, Data Analytics & Visualization, and Museums and Digital Culture.
While the courses can be taught online, persons living in the New York City area are preferred as there may be opportunities to teach the courses again in-person once the pandemic has ended.
The candidate should have a Masters degree in a relevant field and have an aptitude for teaching. For questions about the course, please email Assistant Dean Quinn Lai- email@example.com
Pay Rate: $1,630 per contact hour or more, commensurate with qualifications and experience. Courses are 3.99 contact hours.
This position is not eligible for immigration sponsorship under Pratts current sponsorship policy.
About Pratt Institute:
Pratt Institute provides the creative leaders of tomorrow the professional knowledge and experience to make a better world. A world-class and internationally ranked college with programs in art, design, architecture, liberal arts and sciences, and information studies, Pratt offers nearly 50 undergraduate and graduate degree programs.
The Institutes impact expands beyond its 25-acre residential campus in Brooklyn to cutting-edge facilities throughout the borough, a landmark building and public gallery in Manhattan, as well as an extension campus, Pratt Munson College of Art and Design in Utica, New York. On Governors Island, Pratt is a core partner on the Stony Brook University team selected to develop the New York Climate Exchange, a research and educational hub poised to establish New York City as the global leader for the most pressing issue of our time: climate change. Another extension of Pratts campus is the Research Yard, a 20,000-square-foot facility that brings together the research activities of Pratt Institute under one roof in the Brooklyn Navy Yard (BNY).
Equal Employment Opportunity Statement We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, creed, religion or belief, national or ethnic origin, citizenship status, marital or domestic partnership status, sexual orientation, sex, gender identity or expression, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local law.Pratt Institute recognizes and values the benefits of a diverse workforce.
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The mission of Pratt Institute is to educate artists and creative professionals to be responsible contributors to society. Pratt seeks to instill in all graduates aesthetic judgment, professional knowledge, collaborative skills, and technical expertise. With a firm grounding in the liberal arts and sciences, a Pratt education blends theory with creative application in preparing graduates to become leaders in their professions. Pratt enrolls a diverse group of highly talented and dedicated students, challenging them to achieve their full potential.